Privacy Policy

This Privacy Policy explains how Alderton collects, uses, stores, protects and otherwise processes personal information when customers visit our website, place orders, contact us, make enquiries, interact with our services or purchase Women’s Tops, Women’s Shirts & Blouses and Women’s Loungewear.

We are committed to handling personal information fairly, lawfully, transparently and securely in accordance with applicable United Kingdom data protection requirements.

1. Data Controller

The organisation responsible for determining how and why personal information is processed is:

Alderton
51 KENNEDY AVENUE
HIGH WYCOMBE
HP11 1BX
United Kingdom

Email: support@alderton.online
Telephone: +44 7601077759

Questions concerning this Privacy Policy or the handling of personal information may be directed to us using the contact details above.

2. Personal Information We May Collect

Depending on how you interact with our website and services, we may collect personal information including:

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order details

  • Products purchased

  • Product sizes, styles, colours or variations selected

  • Payment and transaction-related information

  • Delivery and fulfilment information

  • Returns, refund and exchange information

  • Customer service enquiries

  • Correspondence sent to or received from you

  • Account information where customer accounts are available

  • Website usage information

  • Device and browser information

  • IP address

  • Cookie and similar technology information

  • Marketing preferences and communication preferences

We aim to collect only information that is reasonably necessary for the purposes for which it is processed.

3. Information You Provide Directly

We may receive personal information directly from you when you:

  • Place an order

  • Enter your billing or delivery information

  • Create or use a customer account

  • Contact customer service

  • Ask a question about a product

  • Request information about an order

  • Submit a return or refund request

  • Communicate with us by email or telephone

  • Subscribe to marketing communications where available

  • Provide feedback

  • Update your contact details or preferences

You are responsible for ensuring that the information you provide is accurate and reasonably up to date.

4. Information Collected Automatically

When you access or use our website, certain technical information may be collected automatically.

This may include your IP address, browser type, device type, operating system, pages visited, approximate session information, referring information, website interaction information and other technical data necessary for website operation, security, performance and administration.

Such information may be collected through cookies, server logs and similar technologies where applicable.

5. Purposes for Which We Use Personal Information

We may process personal information where necessary to:

  • Receive and process customer orders

  • Confirm purchases

  • Arrange payment processing

  • Arrange order fulfilment and delivery

  • Communicate about orders

  • Manage returns, refunds and exchanges

  • Respond to customer enquiries

  • Provide customer support

  • Resolve complaints or disputes

  • Maintain appropriate business and transaction records

  • Detect or prevent fraud, misuse or security incidents

  • Protect our website and business systems

  • Improve website functionality and customer experience

  • Understand the performance and use of our website

  • Comply with legal, accounting, regulatory or tax obligations

  • Establish, exercise or defend legal claims

  • Send permitted marketing communications where appropriate

We will not use personal information for purposes that are materially incompatible with the purpose for which it was collected unless permitted by applicable law.

6. Lawful Bases for Processing

We process personal information only where an appropriate lawful basis applies.

Depending on the circumstances, processing may be necessary for:

Contract – where personal information is required to process an order, provide purchased products, communicate about an order or otherwise perform our obligations arising from a transaction with you.

Legal Obligation – where processing is necessary to comply with applicable legal, regulatory, accounting, tax or other statutory obligations.

Legitimate Interests – where processing is reasonably necessary for legitimate business purposes, such as operating and securing our website, preventing fraud, improving services, maintaining appropriate records and protecting our legal rights, provided that those interests are not overridden by your rights and interests.

Consent – where applicable law requires your consent, including certain forms of electronic marketing or non-essential cookies. Where processing is based on consent, you may withdraw that consent at any time.

The lawful basis used may differ depending on the particular processing activity.

7. Order and Transaction Information

When you make a purchase, we process information necessary to manage the transaction.

This may include your name, contact details, billing information, delivery information, products ordered, transaction information, order value and information concerning delivery, cancellation, return, exchange or refund.

This information may be retained where necessary to fulfil the order, assist with customer service, maintain transaction records, prevent fraud, resolve disputes and comply with applicable legal obligations.

8. Payment Information

Payment information provided during checkout may be processed by payment service providers involved in completing the transaction.

We may receive transaction-related information such as confirmation of payment, payment status, transaction references, payment method information or information required to investigate a payment issue.

We do not use payment information for purposes unrelated to processing transactions, handling refunds, preventing fraud, resolving disputes or complying with applicable legal obligations.

9. Delivery and Fulfilment

Where necessary to fulfil an order, relevant personal information may be provided to organisations involved in delivery, logistics, fulfilment or related services.

The information shared will normally be limited to information reasonably required to deliver your order or resolve a delivery issue, such as:

  • Recipient name

  • Delivery address

  • Telephone number

  • Email address where required

  • Order or shipment information

We seek to limit disclosures to information necessary for the relevant service.

10. Customer Service and Communications

When you contact us, we may process your name, contact information, order details and the content of your communication.

We may use this information to:

  • Identify you or your order

  • Respond to your enquiry

  • Provide customer support

  • Investigate delivery or payment issues

  • Handle complaints

  • Process returns or refunds

  • Maintain a record of customer service interactions

  • Protect our legal rights

  • Improve our customer service procedures

Correspondence may be retained for a reasonable period where necessary for business administration, dispute resolution or legal compliance.

11. Cookies and Similar Technologies

Our website may use cookies or similar technologies to support website functionality, security, shopping features, preferences, analytics and other appropriate purposes.

Some cookies may be necessary for essential website functions, such as maintaining shopping basket functionality, processing checkout activity, maintaining sessions or protecting website security.

Where applicable law requires consent for non-essential cookies or similar technologies, those technologies should not be used until the appropriate consent has been obtained.

Users may be able to manage cookie preferences through the options made available through the website or their browser settings.

Disabling certain cookies may affect some website functionality.

12. Marketing Communications

Where permitted by applicable law, we may use contact information to send information about products, offers or other commercial communications.

Where consent is required, marketing communications will only be sent where the necessary consent has been provided.

You may withdraw consent or object to the use of your personal information for direct marketing at any time.

Where you opt out, we may retain limited information necessary to record and respect your preference and prevent further marketing communications from being sent to you.

Transactional communications relating to an order, payment, delivery, refund, customer service enquiry or other service-related matter are not treated as marketing communications.

13. Sharing Personal Information

We may share personal information with appropriate third parties where necessary for legitimate business operations or legal compliance.

These categories may include:

  • Payment service providers

  • Delivery and logistics providers

  • Order fulfilment providers

  • Website hosting or technical service providers

  • IT and security service providers

  • Customer service providers where applicable

  • Professional advisers where necessary

  • Accounting or administrative service providers

  • Regulatory authorities or law enforcement bodies where legally required

We do not disclose personal information unnecessarily.

Where third parties process personal information on our behalf, we expect them to process it only for authorised purposes and to apply appropriate safeguards.

14. International Data Transfers

Some service providers involved in operating an online business may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate measures where required by applicable data protection law to ensure that the information receives an appropriate level of protection.

The safeguards used will depend on the circumstances of the transfer and applicable legal requirements.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate legal, accounting, regulatory, security and business requirements.

Retention periods may vary depending on the type of information and the purpose of processing.

When determining an appropriate retention period, we may consider:

  • The nature and sensitivity of the information

  • The purpose for which it was collected

  • The duration of the customer relationship

  • Applicable legal requirements

  • Accounting or tax obligations

  • Potential disputes or legal claims

  • Fraud prevention requirements

  • Security requirements

When personal information is no longer reasonably required, it may be securely deleted, anonymised or otherwise disposed of in accordance with applicable requirements.

16. Security of Personal Information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, destruction, misuse, alteration or disclosure.

Measures may include appropriate access controls, administrative procedures, system security measures and restrictions on access to information.

Access to personal information should be limited to persons or service providers who reasonably require access for authorised purposes.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If a personal data breach occurs, we will assess the circumstances and take appropriate steps in accordance with applicable data protection requirements.

17. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including:

  • The right to be informed about how personal information is used

  • The right to request access to personal information held about you

  • The right to request correction of inaccurate or incomplete information

  • The right to request erasure of personal information in certain circumstances

  • The right to request restriction of processing in certain circumstances

  • The right to object to certain processing

  • The right to object to direct marketing

  • The right to request data portability where applicable

  • Rights relating to certain automated decision-making where applicable

  • The right to withdraw consent where processing is based on consent

These rights are subject to applicable legal conditions and exemptions and may not apply in every situation.

18. Exercising Your Rights

If you wish to exercise a data protection right or have a question regarding personal information held about you, please contact:

Email: support@alderton.online
Telephone: +44 7601077759

Postal address:

Alderton
51 KENNEDY AVENUE
HIGH WYCOMBE
HP11 1BX
United Kingdom

To protect personal information, we may take reasonable steps to verify the identity of a person making a request before disclosing, changing or deleting information.

We will respond to valid requests in accordance with applicable data protection requirements.

19. Children’s Privacy

Our products and services described in this Privacy Policy are focused on Women’s Tops, Women’s Shirts & Blouses and Women’s Loungewear.

We do not intentionally seek to collect personal information from children for purposes that would be inappropriate under applicable law.

If we become aware that personal information has been collected in circumstances where it should not have been collected, we will take reasonable steps to review the situation and delete or otherwise appropriately handle the information where required.

20. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our business practices, website operations, services, technology or applicable legal and regulatory requirements.

Any updated Privacy Policy will apply from the point it is made available through the website, subject to applicable legal requirements.

Customers are encouraged to review the Privacy Policy periodically to understand how their personal information is handled.

For questions regarding this Privacy Policy or our handling of personal information, please contact:

Alderton
51 KENNEDY AVENUE
HIGH WYCOMBE
HP11 1BX
United Kingdom

Email: support@alderton.online
Telephone: +44 7601077759