About Us

Welcome. We are a UK-based online retailer offering a carefully selected range of women’s clothing, with a focus on women’s tops, shirts and blouses, and loungewear. Our aim is to provide customers with practical, comfortable and versatile clothing suitable for everyday life.

1. Who We Are

Alderton operates from:

51 KENNEDY AVENUE
HIGH WYCOMBE
HP11 1BX
United Kingdom

We provide women’s clothing through our online store and aim to make the shopping experience clear, convenient and straightforward.

2. Our Product Range

Our current product selection focuses on the following categories:

  • Women’s Tops

  • Women’s Shirts & Blouses

  • Women’s Loungewear

Our range is intended to provide customers with clothing options that can be worn across different everyday situations, from relaxed home wear to casual and more polished outfits.

3. Our Approach to Women’s Clothing

We believe clothing should combine appearance, comfort and practicality. When presenting products through our website, we aim to provide clear product information so customers can better understand the style, design and characteristics of each item before placing an order.

Different products may vary in material, fit, colour, construction, finish and care requirements. Customers should review the individual product page carefully before purchasing.

4. Women’s Tops

Our women’s tops category is designed to provide versatile wardrobe options suitable for different styles and occasions.

Depending on the products available, tops may differ in neckline, sleeve length, fit, fabric, colour, pattern and overall design. Product-specific information is provided on the relevant product page where available.

We encourage customers to review sizing and product descriptions carefully before ordering.

5. Women’s Shirts & Blouses

Our shirts and blouses collection focuses on styles that can be suitable for casual, everyday or more refined outfits.

The appearance and fit of each shirt or blouse may depend on its cut, fabric, structure and design. Customers should refer to the individual product information when choosing an item.

We aim to make product descriptions clear so customers can make informed purchasing decisions.

6. Women’s Loungewear

Our women’s loungewear range is intended for customers looking for comfortable clothing suitable for relaxing, home use and casual everyday wear.

Loungewear products may vary in fabric weight, fit, softness, stretch, construction and intended use. Customers should check the specific product information and care guidance provided for each item.

7. Product Information

We aim to provide accurate and useful information for the products offered through our website.

Product pages may include information such as:

  • Product name

  • Available sizes

  • Available colours

  • Product photographs

  • Style information

  • Material or fabric information where provided

  • Care information where provided

  • Other relevant product details

Customers are responsible for reviewing the information shown on the product page before completing a purchase.

8. Product Images and Colours

We aim to present product images as clearly as possible. However, the appearance of colours may vary depending on the customer’s device, screen brightness, display settings and other technical factors.

Minor differences between the appearance of an item on screen and its appearance in person may therefore occur.

Product images are intended to help customers understand the general appearance and style of the item.

9. Sizing and Fit

Sizing and fit can vary between different styles and products. Customers should review any sizing information available on the relevant product page before ordering.

Where measurements or size guidance are provided, they are intended to assist customers in selecting a suitable size.

The way a garment fits may also depend on individual body shape, personal fit preference and the specific design of the product.

10. Our Commitment to Clear Shopping Information

We want customers to have access to relevant information before making a purchase.

We therefore aim to keep product descriptions, order information and customer service details as clear as reasonably possible.

Where customers have questions about a product or an order, they may contact us using the contact information provided below.

11. Online Shopping Experience

Our website is designed to allow customers to browse products, review product information, select available options and place orders online.

We aim to maintain a simple shopping process so customers can understand the products they are considering before completing checkout.

Customers should check their selected items, quantities, sizes, colours and delivery information carefully before submitting an order.

12. Customer Service

Customer service is an important part of our online retail service.

Customers may contact us regarding matters such as:

  • Product questions

  • Order enquiries

  • Delivery questions

  • Size or product information

  • Returns

  • Refund enquiries

  • General customer service matters

When contacting us about an existing order, customers should provide sufficient information to help us identify and review the relevant order.

13. Orders

When placing an order, customers should ensure that the information they provide is accurate and complete.

This includes contact information and delivery details.

Incorrect or incomplete information may affect the processing or delivery of an order.

Customers should also review the relevant product information before completing a purchase.

14. Returns and Refunds

We understand that customers may occasionally need to return an item.

Returns and refunds are handled in accordance with the return and refund information provided on our website and applicable consumer rights.

Customers who wish to request a return or ask about a refund should contact us with their order details and relevant information about the item concerned.

15. Product Care

Customers should follow any care instructions supplied with the product or shown in the relevant product information.

Appropriate care can help maintain the appearance, shape and condition of clothing.

Care requirements may differ depending on the material and construction of the garment.

16. Responsible Purchasing

We encourage customers to review product information carefully before ordering, particularly information relating to size, fit, colour, style and intended use.

Making an informed choice can help reduce unnecessary returns and make the overall shopping experience more efficient.

Customers are welcome to contact us before purchasing if they need clarification about information provided on our website.

17. Our Service Standards

We aim to operate our online store in a professional and transparent manner.

Our service principles include:

  • Providing clear product information

  • Maintaining accessible customer contact details

  • Responding to reasonable customer enquiries

  • Processing orders in accordance with the information provided at checkout

  • Handling customer concerns in a fair and appropriate manner

  • Providing relevant information about returns and refunds

  • Maintaining clear website policies

18. Continuous Improvement

We may review and improve our product range, website content and customer service processes from time to time.

Product availability and selections may change as our online store develops.

We aim to keep the information presented to customers relevant and useful and to improve the overall shopping experience where reasonably possible.

19. Customer Enquiries

If customers have questions before or after placing an order, they can contact us using the details below.

When contacting us about an order, including relevant order information can help us review the enquiry more efficiently.

We aim to provide clear and practical assistance based on the information available to us.

20. Contact Information

Company: Alderton

Address:
51 KENNEDY AVENUE
HIGH WYCOMBE
HP11 1BX
United Kingdom

Email: support@alderton.online

Telephone: +44 7601077759

Customers may use these contact details for product enquiries, order-related questions, returns, refunds or other customer service matters connected with purchases made through our online store.